Arts License Plate Communications Toolkit

The new Arts license plate is the most recent addition to the Specialty License Plate Program, a vital program for the arts in Tennessee. In 2013, it provided $4.5 million of the $6.3 million in grants made to over 600 organizations in every region of the state. Thank you for helping promote the new plate in your organization's communications and for supporting the arts in Tennessee.

The Arts plate toolkit will give you and your organization the tools to help promote the new Arts plate. The creative materials come in two different styles: one features a yellow pick-up truck, and the other features a red compact car. Feel free to use both.

In this toolkit, you will find:
• A flyer in color and greyscale (see below for downloads). Please print and hang in your public places

• Print ads in a variety of common program sizes, in both color and greyscale (see below for downloads). Please use the provided art to create a print ad for your program/playbills

• Web banner ads in 2 different sizes (see below for downloads). Please use the provided ads for your website, e-blasts and social media sites. Link to our new specialty license plate page.

Talking points (pdf). Please refer to these when interviewing or writing about your organization and the arts plate

Press release (docx). Please customize the press release and send to your local media

Photo from press conference to attach with press release

Video from press conference to attach with press release

How you can help promote the new Arts plate

• Encourage your staff, board and friends to purchase a plate

• Gather stories from recent past and on-going throughout the year of how the arts have made positive impacts on people and communities. Please send those to the Tennessee Arts Commission so we can share your stories across the state

• Brainstorm events and opportunities where the Arts Plate can be showcased

• Create incentives for those who purchase a plate

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FLYERS COLOR PRINT ADS GREYSCALE PRINT ADS WEB BANNERS

Pick-up Color


Pick-up Greyscale

 

Pick-up
Full page 6.4" x 10" (with bleeds)
Full page 5.5" x 8.5" (with bleeds)
Half page 6.4" x 5"
Half page 5" x 4"
Vertical 3.1" x 10"

Pick-up
Full page 6.4" x 10" (with bleeds)
Full page 5.5" x 8.5" (with bleeds)
Half page 6.4" x 5"
Half page 5" x 4"
Vertical 3.1" x 10"

Pick-up
336 px x 280 px
160 px x 600 px

 

Car Color


Car Greyscale

Car
Full page 6.4" x 10" (with bleeds)
Full page 5.5" x 8.5" (with bleeds)
Half page 6.4" x 5"
Half page 5" x 4"
Vertical 3.1" x 10"
Car
Full page 6.4" x 10" (with bleeds)
Full page 5.5" x 8.5" (with bleeds)
Half page 6.4" x 5"
Half page 5" x 4"
Vertical 3.1" x 10"
Car
336 px x 280 px
160 px x 600 px

For more information, contact Suzanne Lynch, Director of Marketing and Development. 615-741-1703

For more information about Specialty License Plates